ABOUT RealAIzIT
RealAIzIT is a market research consultancy that specializes in the innovative use of AI.
Our consultancy targets Insights agencies and MR fieldwork companies, with a primary goal of generating efficiencies and additional revenue streams through innovative AI-driven solutions.
We are dedicated to helping our clients stay ahead of the competition by harnessing the power of AI in market research. Our team of experts is committed to providing top-notch services that leverage the latest advancements in AI technology, allowing us to offer AI tools and technologies suited to your requirements.
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At RealAIzIT, we are passionate about revolutionizing the Insights industry and making a real impact with AI.
OUR TEAM
Meet the dedicated individuals who drive RealAIzIT forward with their expertise and passion for market research.
Ian Roberts
Founder and CEO
Ian is the innovative leader of RealAIzIT, spearheading the strategic application of AI to transform market research. With nearly 30 years experience in the Insights Industry across diverse sectors, coupled with a robust background in Market Research technologies, he is committed to leveraging the most effective tools to enhance traditional research methods.
Ian is a 2025 MRS Hero, has written AI guides for the MRS and has presented at many conferences about technology and how this can aid the Insights sector.
AI is like any tool: it requires the appropriate tool for the task at hand, along with a skilled individual to maximize its potential. However, it also has the ability to increase efficiencies, enhance quality and revolutionise a companies operational effectiveness.